The Importance of Sampling and Product Trial: In The New Retail Environment & Online

Studies show that product samples are one of the most influential touchpoints in the beauty consumer’s path to purchase. Close to 50% of all beauty shoppers report that a free sample has led them to buy a product. Today, there is an increased importance to reach your consumers wherever they are, whether that is online or off. Arcade Beauty and its digital arm, Abeo, will discuss how their company develops and manufactures turnkey sampling solutions for leading brands worldwide.
  • Why is sampling important?
  • Why do brands need to sample their products?
  • How has sampling changed in recent years and how is AB partnering with brands during ths unprecented time?
  • What is the new retail environment going to look like?
  • What do brands need to consider as they’re thinking about their sampling strategy?
  • How do we help beauty brands react to the shift towards digital with our solutions?
  • Duration: 30 minutes
  • Price: Free
  • Language: English
  • Who can attend? Anyone with the event link can attend
  • Dial-in available? (listen only): Not available.