About
How is tech improving dealer efficiency?

Continued cost pressures across labour, energy and inventory mean dealerships are under pressure to do more with less. This session will explore how technology can be used more effectively to improve efficiency across sales, marketing and aftersales, while supporting stronger commercial performance.

Panellists will examine where dealers are making measurable gains, from reducing cost per acquisition and improving lead quality to increasing workshop utilisation and retention. Join us for this webinar for practical examples of how dealers are streamlining operations, consolidating systems and balancing automation with the human touch to improve productivity and protect margins.
When
Tuesday, June 9, 2026 · 2:00 p.m. London (GMT +1:00)
Presenters
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Bauer Media
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Matthew Patchett
Reputation
Matthew is a specialist in customer experience design and strategy. He helps brands grow customer acquisition, retention, lifetime value and advocacy, through better journeys.
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Martyn Webb
Chief Business Controller, Harmony Automotive
Martyn Webb is a highly experienced automotive executive with more than 25 years of leadership experience in the UK motor retail sector. Throughout his career, he has successfully led some of the industry's most recognised automotive businesses, including serving as Managing Director of the LSH Auto UK and the Holden Group. Currently, Martyn serves as Chief Business Controller of Harmony Auto. In this role, he is responsible for driving strategic growth, operational performance, and business transformation across the group's expanding automotive operations.
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Victoria Crawford
CRM Manager, Sinclair Group
Victoria is the CRM Manager at Sinclair Group, Wales’ largest family-owned automotive retail groups. She has 25 years’ experience in automotive CRM, customer contact and aftersales operations, including 13 years with Sinclair Group where she oversees the group’s central Customer Service Unit across multiple brands. She has also recently completed an MSc in Data Analytics with a focus on predictive modelling in automotive aftersales.
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Simon Bottomley
NED and Board Advisor to SAAS Businesses
Simon Bottomley MBA is a board-level executive, advisor, and non-executive director with more than 25 years of experience leading transformational change, driving growth, and building high-performance teams across automotive, SAAS, technology, and service-based organisations. He has held CEO, COO, Managing Director, and Board roles, with a track record of delivering operational excellence, cultural transformation, digital innovation, and strategic growth initiatives.
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Tom Seymour
Contributing Editor, AM
Tom Seymour is an experienced B2B journalist with over 20 years of expertise in the automotive retail sector. Since becoming a freelance writer in 2015, he has contributed to a wide range of automotive, business and technology publications.

As a contributing editor for Automotive Management (AM), Tom brings his deep industry knowledge to his role as a webinar host, where he leads insightful discussions on the latest trends and developments shaping the automotive industry.
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