Mastering automotive ads: Smarter AI, better data, bigger results – an AM webinar in association with Infinity and Phyron

Learn how AI, automation, and better data are reshaping advertising in automotive – helping you drive more footfall in the forecourt.

The automotive sector is evolving fast, and marketers need to keep up pace – with the help of the right tech and data – to nail advertising in automotive. Today's car buyers research online, interact across dozens of channels, and expect seamless, personalised experiences. Meanwhile, rising costs and shrinking margins are putting pressure on every campaign.

Join Infinity’s Matt McGillicuddy and Phyron’s Tina Sadeghi for an exclusive webinar where you’ll get a first-hand look at the future of advertising in automotive, including real-world strategies to stay ahead.

What you’ll learn:
• How AI and automation are streamlining the creative production process
• The critical role of call data in understanding and optimising the buyer journey
• Smarter paid media tactics using call outcomes to refine bidding strategies
• Best practices to make your advertising spend go further in a tough market
• How data-driven insights and AI can help you create more relevant, efficient campaigns

You'll leave equipped with practical, actionable insights to optimise your advertising, boost showroom footfall, and maximise your marketing ROI.

Speakers:
Matt McGillicuddy: Director of Marketing, Infinity
Tina Sadeghi: Head of Client Success and Growth, Phyron

Chaired by Tom Seymour: Contributing Editor, AM