About
Join mfldirect, part of Motability Operations and the UK’s largest single source supplier of used cars, for a data led tour of the EV market. Drawing on one of the UK’s biggest EV fleets, hundreds of thousands of annual transactions and customer insight from the Motability Scheme EV Transition Tracker, this session reveals how used EV demand is shifting on the ground.

Mfldirect will share what its sales and engagement data says about buyer behaviour, as well as highlighting the real barriers dealers and consumers are facing. Attendees will hear the latest market outlook, then see how practical tools such as battery health reporting and lived experience programs can build confidence, speed up decisions and lift conversion for EV sales.
When
Tuesday, December 2, 2025 · 2:00 p.m. London (GMT +0:00)
Presenters
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Bauer Media
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Tom Seymour
Contributing Editor, AM
Tom Seymour is an experienced B2B journalist with over 20 years of expertise in the automotive retail sector. Since becoming a freelance writer in 2015, he has contributed to a wide range of automotive, business and technology publications.

As a contributing editor for Automotive Management (AM), Tom brings his deep industry knowledge to his role as a webinar host, where he leads insightful discussions on the latest trends and developments shaping the automotive industry.
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Andy Broadfield
Managing Director, Electric & Insurance - Motability Operations
Andy joined MO in October 2024 as Managing Director, Electric & Insurance. He is responsible for the Electric teams, who work to bring our disabled customers an inclusive, innovative, and sustainable EV leasing experience that enhances mobility, energy independence, and financial savings. Andy is also responsible for the Insurance of the leased fleet, safeguarding the scheme by ensuring insurance remains for the benefit of the Scheme customer, affordable and value for money.

Andy has had a varied career. Having graduated in Physics, he started work as a Chartered Accountant before spending 12 years in Investment Banking as Managing Director in Equity Research. He then joined Direct Line Group to lead its Investor Relations and Capital Management, and then moved to lead its Partnership business where he also established a start-up incubator.

Throughout the latter half of Andy's career he has focused on how technology will disrupt the Motor and Insurance industries and how to ensure this benefits road users.
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Craig Ford
Head of Sales, Marketing and Digital Solutions - Motability Operations
Craig Ford is the Head of Sales, Marketing and Digital Solutions at Motability Operations, where he leads the success of mfldirect — one of the UK’s largest trade-to-trade vehicle remarketing platforms.

Throughout his career at Motability Operations, Craig has built a deep understanding of the business through roles spanning Customer Services, Finance, Sales, Technology, Marketing and Digital. This cross-functional expertise drives his leadership in remarketing over 250,000 vehicles every year.

Passionate about innovation and customer experience, Craig takes a holistic, data-driven approach — using insight to enhance the buyer journey, optimise sales performance and power mfldirect’s £4 billion annual turnover.
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Alex Wooltorton
Head of Vehicle Remarketing Operations and Commercial Optimisation - Motability Operations
Alex Wooltorton is the Head of Vehicle Remarketing Operations and Commercial Optimisation at Motability Operations. Leading teams across Insight, Pricing, and Operations, Alex combines data-driven decision-making with commercial expertise to optimise performance for mfldirect - one of the UK’s largest trade-to-trade vehicle remarketing platforms

His teams ensure every vehicle is accurately priced and efficiently and seamlessly remarketed to UK used car dealers. With deep knowledge of market trends and electric vehicle performance, Alex will share valuable insights from mfldirect’s extensive EV data, offering a unique view into the forces shaping the future of the used car market.

Alex's data-driven approach and use of insight enhances the buyer journey, optimises sales performance and helps power mfldirect’s £4 billion annual turnover.
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