About
As part of Automotive Management’s Dealer AI Week, we’ll be bringing tech experts in the sector together, as well as a dealer group leader or two, to share their insights into what AI is capable of delivering for the UK’s motor retail sector.

This webinar will be essential viewing for automotive managers and strategic leaders who want to understand:

• Where AI will benefit their operations
• What it could support with in the long term
• The priority areas that could make the most impact in the next 18 months
• How to manage any risks (eg. Implementation, workforce engagement, data security)

Sponsored by ag analytics, Autotrader, CitNOW, Keyloop, MotortechAI, and Novaco.
When
Tuesday, September 16, 2025 · 2:00 p.m. London (GMT +1:00)
Presenters
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Bauer Media
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Gerard Thatcher
CEO, MotorTech.ai
Gerard Thatcher is the Founder & CEO behind two pioneering ventures in automotive and AI innovation:

• Motortech.ai (founded 2023) – Leading the company as CEO, Gerard created AIME, an AI‑powered sales assistant that integrates seamlessly with dealership websites to drive
24/7 lead conversion, test‑drive booking, finance quoting, and personalised engagement.

• TMC (The Motor Company), founded in 2016 – As Managing Director, he built a
transparent, customer-centric used-vehicle dealership experience. Under his leadership,
TMC became one of the first adopters of AIME to revolutionise online sales engagement.

With over three decades in the motor trade, Gerard began his career at just 15, combining deep
industry knowledge with a passion for cutting-edge technology to redefine vehicle retail. His
mission: to bridge the gap between automotive and AI, bringing intelligent automation to the
forefront of car-buying experiences.
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Maarten Bekkers
Founder and CEO, Novaco AI
Maarten Bekkers is founder and CEO of Novaco AI, a European leader in virtual assistants for the automotive retail industry. With over two decades of experience in automotive innovation, Maarten previously founded AutoManager (acquired by LeasePlan’s CarNext) and held senior roles at Autorola. At Novaco AI, he now helps car dealers automate communication across their websites, messaging channels, and internal systems — increasing conversion, reducing workload, and improving customer experience.
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Lisa Arrowsmith
Chief Product Officer, CitNOW
Lisa has over 15 years experience across global technology organisations, with a focus on B2B technology data and analytics. Previously Chief Product Officer at a global brand protection technology business, Lisa successfully accelerated the digital product journey across leading brand and government programmes.

Prior to this, Lisa has spent over a decade in data businesses demonstrating extensive experience building high-performance product teams, leading product and platform integration through M&A activity and driving impactful product strategies that get to the heart of customer challenges.
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Tim Rose
Editor, Automotive Management
An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalists (NCTJ)

As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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Axel Graeser
Commercial Manager UK, ag analytics
Axel is the commercial lead for the UK market at Ag Analytics, focusing on how their AI-centric Autoflows solution can help optimise sales and aftersales performance at dealerships across the UK.

With an extensive background in tech and over five years of experience working specifically in data and AI, he brings a unique perspective on how artificial intelligence is shaping the future of the motor industry.

His work centres on exploring how AI can drive greater efficiency, automation, and measurable results for dealerships, with a particular focus on how the technology can support staff on the dealership floor.
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Peter Jones,
Principal Product Lead, Autotrader
Renowned for passion for digital transformation, Peter Jones is the Principal Product Lead at Autotrader, where he has played an instrumental role in shaping the future of automotive retail technology. Since joining Autotrader in 2004, Peter has spearheaded the development and launch of some of the company’s most ground-breaking, data-driven solutions, harnessing the full scale of Autotrader’s cutting-edge tech capabilities.

Peter’s leadership and analytical expertise have been pivotal in bringing to market innovative products like Co-Driver, Autotrader’s advanced suite of AI-powered tools redefining how retailers engage with customers and manage forecourts. Through these advancements, Peter has empowered retailers across the UK to achieve new levels of performance and customer satisfaction.
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