Jacqui Barker
VP Global Strategy and Engagement, Keyloop
Jacqui Barker is VP Global Strategy and Engagement at Keyloop. She joined in March 2022 to run the global OEM Brand Director team, and now leads the strategic engagement agenda for Keyloop globally.
Jacqui has spent 33 years in automotive, the last 20 of them working with OEMs across media and research, digital audience, fintech and automotive eCommerce. Her focus is on how OEMs and their retail networks navigate digital transformation beyond the core DMS landscape, and on the API-driven strategy that connects and integrates Keyloop's retail functionality into the OEM ecosystem.
She is also host of the Drivetime podcast, has a global network of automotive contacts spanning manufacturers, retailers and technology partners, and is a passionate advocate for women in the industry.