In terms of profitability and efficiency, often regional dealer groups cannot be beaten by the nationals and PLCs. We celebrate the ‘regional heroes’, we found out about their strengths, what their challenges are and how they overcome these.
In this webinar AM were joined by the leaders of several regional dealer groups to discuss their advantages and the strategies they use to build strong brand awareness in their localities.
John Tordoff, CEO, JCT600
Jonathan Gravell, CEO, Gravells
Mark Mitchell, group managing director, Mitchell Group
Martin Potter, managing director - customer, Aston Barclay
Jeremy Evans, managing director, Marketing Delivery