Consumers and Their Expectations: How to Meet Their Evolving Needs

Melissa Rodriguez has been a part of IRI for over 17 years, engaging and energizing clients for growth across multiple areas of the store. As a Principal in Client Insights, she is a trusted advisor to her clients, assisting with consumer focused and customer centric data analytics to drive business decisions. She also participates in many of IRI relationships with industry associations including IDDBA and NAMI, and her insights have appeared in webinars, blogs, and Thought Leadership publications.