Research Conference, Switzerland
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The global antimicrobial resistance crisis is one of the most pressing challenges in medicine. Each day of antibiotic therapy can increase resistance by up to 4%, and yet the development of new antimicrobial drugs is clearly lagging. New ways to prevent a global health crisis must be considered, making effective natural options more important than ever.

Echinacea, a traditional medicinal plant under the scientific spotlight, offers a beacon of hope. Evidence is mounting of its remarkable potential to not only prevent respiratory infections, but also to significantly reduce the need for antibiotics.

During Antibiotic Awareness Week, we invite you to explore the latest scientific study data on the possible prevention of the “era of superbugs.” Join leading experts on this webinar to learn about innovative strategies to reduce antibiotic use and preserve the effectiveness of these vital medications.
  • A Status Update on the Antimicrobial Resistance Crisis - Prof. Sebastian Johnston
  • The ERA-PRIMA-Study: Echinacea Reduces Antibiotics by Preventing Respiratory Infections - Dr. Giuseppe Gancitano
  • Sore Throat Therapy: New Guidelines & Scientific Data to Avoid Antibiotics - Dr. Owen Wiseman
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Sebastian Johnston is Professor of Respiratory Medicine & Allergy at the National Heart and Lung Institute, Imperial College London, and Honorary Consultant Physician in Respiratory Medicine & Allergy at St Mary's Hospital, Imperial Healthcare NHS Trust, London. He is the Clinical Academic Training Lead for Respiratory Medicine at Imperial College & Imperial Healthcare NHS Trust. He is an Emeritus NIHR Senior Investigator.
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Dr. Giuseppe Gancitano is a Specialist in Herbal Medicine (University of Trieste and Complutense of Madrid) and Occupational Medicine (University of Florence). He collaborates with the Department of Clinical and Experimental Medicine of the University of Florence as a “principal ainvestigator” for research projects concerning heart rate variability (Heart Rate Variability – HRV). He collaborated with Prof. Russel J. Reiter (USA), for research projects on melatonin, and with Prof. Mariano Bizzarri (Sapienza University-Rome) in the study of the management of respiratory infections through phytotherapy and biological molecules. He currently works on biological oscillatory systems for improving psycho-physical performance.
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Ottawa Integrative Health Centre, Canada
He is a prominent advocate for integrating nature into medical education and healthcare, honoured as Ottawa's Best Health Educator for three consecutive years. As the founder of Science & Nature, he enhances medical education by equipping healthcare providers to incorporate nature therapy into their practices. A sought-after speaker across Canada, Dr. Wiseman focuses on health optimization, longevity, and healthy aging in his clinical practice, promoting equitable access to nature therapy and bridging the gap between research and practical applications to foster holistic health and well-being.
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