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About This Webinar
As industries shift to greener solutions, trivalent chromium (Cr(III)) plating is transforming surface finishing—offering superior aesthetics, durability, and a lower carbon footprint than alternative surface technologies.

What you’ll learn:
• The sustainability and ESG benefits of Cr(III).
• How Cr(III) reduces environmental impact compared to alternatives.
• TriChrome®’s diverse design possibilities for automotive and beyond.

Why attend?
Discover how Cr(III) meets global environmental standards while enhancing performance and safety.
We’ll highlight life cycle assessments (LCA) that showcase Cr(III)’s role in sustainable manufacturing, recyclability, and the circular economy.
Finally, explore TriChrome’s design flexibility, from bright chrome to deep modern shades, with precision color matching for industries like automotive, home appliances, and electronics.

Key takeaways:
• How Cr(III) boosts sustainability without compromising performance.
• Practical insights for reducing carbon footprint in surface finishing.
• The latest TriChrome finishes redefining modern aesthetics.

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Bernd Frank
Global OEM Senior Director
Bernd Frank holds a diploma in Chemical Engineering from the University of Aachen and an MBA in "Finance & General Management”. With over 25 years of industry experience, Bernd Frank has built a diverse career in projects and business development across leading companies. Since 2022, he has been serving as the Global OEM Senior Director at MKS' Atotech in Europe/Germany, where he plays a pivotal role in strengthening the company's global presence and cultivating strategic partnerships with OEMs worldwide. Leveraging his deep understanding of the automotive landscape, he drives key initiatives that contribute to business growth and innovation.
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