As the art world reels from the COVID-19 epidemic, institutions everywhere are doing their best to bridge the gap of social distancing with online initiatives. While galleries and fairs push online viewing rooms to keep collectors engaged, museums face a very different set of challenges. They are attempting to simulate not just the experience of viewing art, but also the sense of activism and belonging that museums can cultivate in their communities through innumerable activities and initiatives. Institutions all over the world are taking creative approaches to recreating the museum experience at home.
Museums have mobilized the use of two new hashtags, #MuseumFromHome and #MuseumMomentofZen, both of which strive to engage the public using social channels. But are 360 tours considered an immersive experience? If no, what is the difference between 360 tours and virtual reality?
Virtual reality has been the next new thing for six years and counting. Clunky headsets, a dearth of content, and lack of consumer interest have caused virtual reality to stall. Now, with social distancing, the technology is experiencing something of a renaissance. Virtual reality is democratizing possibilities for people to reach beyond traditional structure and offers an exciting range of experiences that helps tackle physical isolation. Could virtual reality become our “ultimate empathy machine” in 2020?
Anita Zabludowicz, who opened 360, the first dedicated virtual reality viewing room in an arts space in the UK back in 2018 will speak alongside Masha and Jens Faurschou, Co-Founders Khora Contemporary on one of their most provocative performances and multi-media collaborations with one of the most influential and ground-breaking American artist, Paul McCarthy- C.S.S.C Coach Stage Stage Coach VR experiment Mary and Eve. They will explore the uphill battle of virtual reality and debate if 2020 will usher in a golden age for virtual reality.
Joel Kremer, Partner Moyosa Media and Co-Founder The Kremer Collection and; Dominique and Sylvain Levy, Co-Founders dslcollection, representing the world’s only two virtual reality private museums will come together to discuss how virtual reality differs from the commonly termed ‘virtual landscapes’ that could be in 2D or 3D augmented reality. They will also share the power of virtual reality in creating a fully immersive experience that helps empower arts education across the globe.
1400-1530 UTC I Panel Discussion I The Uphill Battle: Will Borderless Reality Finally Go Mainstream?
1600-1730 UTC I Panel Discussion I Transcending Perception: The Rise of Virtual Landscapes 360 VS VR