The digital space has almost always been treated as an afterthought in the art market, despite its potential for connecting to audiences beyond the reach of physical spaces. In a time of forced isolation where museums and galleries are no longer accessible, is it finally time for fairs, museums, galleries, and artists to fully embrace digitization and the potential of the online realm?
The COVID-19 pandemic has forced the cultural sector to adapt events, exhibitions and experiences for an entirely digital-first audience with the adoption of online viewing rooms. Online exhibitions are set to transform the brick-and-mortar exhibition experience with the ability to embed videos, create longer excerpts of art-historically relevant material, and artist-created content. However, can viewing art in the online realm recreate the same experience as in real life?
Although the online space has become an effective way to reach out to collectors, galleries, and also the art world at large, many have argued that online exhibitions in their current state leave a lot more to be desired. This has led to many questioning how art can best be curated and presented to ensure that the online viewing experience goes above and beyond what collectors are used to, cultivating a pleasurable art-viewing experience and paving the way for a new kind of art ecosystem.
With digitization and the online space offering the art sector a means to connect and grow during the COVID-19 pandemic, it begs the question; what else does the art world need to do to ensure this appetite for art digitization is successful, sustainable, and accessible moving forward?
1400-1530 UTC I Panel Discussion I Crisis VS Opportunity: Is Digitization the Answer to a Sustainable Art Ecosystem?