They are some of the biggest questions facing everyone in travel and tourism: when will international travel resume? When it does, what will it look like? What will travelers expect? Which travelers will return first? And how do we all prepare for that uncertain future?
We have asked Carroll Rheem, the head of research and analytics for Brand USA, the global tourism marketing organization for the United States, to share her insights on what lies ahead for international travel.
In this in-depth discussion we’ll delve into how travelers around the world are thinking about travel, how they are planning trips and what they are looking for. We’ll discuss what operators of tours, activities, attractions and experiences should do to reach those travelers, what travel marketing will look like in the future, and what adjustments operators should make to their products.
Carroll is vice president, research and analytics for Brand USA, the nation's public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this role, Carroll leads...