Facebook has become a growing ingredient in the digital operator’s marketing stack, but how travelers use it, and how tour and activity operators must approach it, stands apart from other marketing channels. This workshop will walk through the traveler journey through Facebook and delve into advanced tactics such as audience targeting, custom audiences, content strategies, and use live examples to dissect the user journey on Facebook and help tour and activity operators develop specific action plans.
Who’s this for? All tour and activity operators actively marketing on Facebook
Chris Torres has 26 years’ experience working in brand development and marketing, and he’s spent the last 13 years running his own company, Tourism Marketing Agency and his mission is a simple but challenging one… his wish to educate the tour,...