What's actually stopping your ecommerce sales from scaling?

Many ecommerce businesses reach a point where spending more on advertising no longer brings in more profitable sales. Budgets are increased, campaigns are restructured, and yet growth stalls.

In this webinar, Pete Keyworth draws on practical lessons from helping more than 60 ecommerce clients grow through paid search. He will look at the most common reasons online shops struggle to scale, and what to do about them.

Topics include:

- Product feed quality, and why it decides which products Google shows and how often
- Choosing the right mix of campaign types, including Performance Max, Shopping and Search
- Bidding on profit rather than ROAS (return on ad spend), so growth does not come at the expense of margin
- Setting realistic budgets and targets that allow campaigns to grow
- Landing page effectiveness, and how the website affects the results of every pound spent on ads
- Accurate conversion tracking, so decisions are based on the right numbers

This session is suitable for ecommerce managers, marketing teams and business owners running paid search, whether you manage your own campaigns or work with an agency.