About
The PPC landscape is undergoing a transformation. With AI, automation, and evolving consumer behavior changing the rules, marketers need to adapt fast to stay competitive—especially in ecommerce.

Join us for a focused webinar exploring what’s next in paid media and how to future-proof your PPC strategy. Whether you're managing Google Shopping campaigns or preparing for the AI-driven shift in advertising, this session will provide practical insights and expert guidance.

In this session, we’ll cover:

Getting more out of your Google Shopping feed

What’s Next for PPC? Data, AI, and the New Rules of Ecommerce Advertising

Live Q&A with industry experts

Date: Friday 8th August 2025
Time: 9:00 – 10:00 AM

Don’t miss this opportunity to gain strategic insights into the future of PPC and ecommerce advertising.

Register now to secure your place!
Presenters
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Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
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Holly Kelly
Head of Paid
Holly heads up the Paid Media department at Anicca. She is a home grown talent having joined Anicca 7 years ago as a graduate in Marketing and Retail. She specialises in Pay Per Click (PPC), but has a broad knowledge across all things paid media, including paid social advertising. Holly has worked with Anicca on household names across lead generation and ecommerce, including Experian and Wattbike.
S
Sem Tielemans
Strategic Partnerships & Growth Manager
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