About
Join us for this insightful session as Holly Kelly, Head of Paid Media at Anicca Digital walks you through how to be more efficient with your PPC spend in 2026.
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Presenters
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Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
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Holly Kelly
Head of Paid Media
Holly heads up the Paid Media department at Anicca. She is a home grown talent having joined Anicca over 10 years ago as a graduate in Marketing and Retail. She specialises in Pay Per Click (PPC), but has a broad knowledge across all things paid media, including paid social advertising. Holly has worked with Anicca on household names across lead generation and ecommerce, including Experian and Wattbike.
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Brad Longman
Technical SEO Account Manager
With over 10 years’ experience in SEO, Brad works on several SEO specialist projects for organisations of various types and sizes covering website launches and migrations, technical SEO, international SEO and lead generation. He creates and grows SEO campaigns, as well as driving business development, R&D and delivering valued training to clients and much more besides.
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