About
Crafting a great press release and getting coverage don't just happen; there are several processes that are not seen by clients or your teams which feed into content creation and links. Join Amy and Ebony from Anicca's PR team who take you on a behind the scenes tour of what it takes to get your story out there. Expect expert insights, real life examples and anecdotes, with plenty of time for your questions at the end of the session.
Presenters
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Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
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Amy Hayward-Paine
Head of PR and Content
Amy joined Anicca in February and is head of Content and PR. Leading a talented team of specialists, Amy has over 20 years of communications experience, working in house for Nivea, Waitrose and RS Components, in addition to a number of PR agencies in London. She is an experienced B2B professional delivering creative campaigns which cut through the noise.
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Ebony Hutt
Content and PR Account Manager
Ebony has worked with a variety of brands building up her skills, particularly in PR and Content. She’s a keen writer and loves to get under the skin of the brands she’s working on so she can create fantastic content. She’s developed Marketing and PR strategies for B2B and B2C audiences from sectors including; construction, sustainability, and most recently the toy industry.
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Gurpreet Purewal
Marketing Executive
Gurpreet is a Marketing Executive at Anicca. She graduated from De Montfort University with a BA Hons in Business and Marketing BA Hons and an MSc in Strategic and Digital Marketing. With this behind her, Gurpreet has over four years of working in marketing across a broad range of industries such as automotive, retail and software.
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