About
At Leicester Digital Live Neil Collard from GYDA introduced the audience to Google SGE – potentially the most significant update to the Google SERPs in a decade. In the webinar Neil will give a quick overview of what Google SGE is and what is driving this change. We will all look at how Google are rolling this out globally to understand when we might see it launched in the UK. Finally, as access is increasing globally, we are starting to see more robust models analysing the impact which we will explore in the webinar.
Agenda
  • Introduction to Google Search Generative Experience (SGE)
  • Three months on, how is the global roll out going
  • The latest findings into the impact on user behaviour and how this may impact organic and paid results
Presenters
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Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
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Neil Collard
Digital Leader, Strategist, and Evangelist
With nearly 25 years of experience, I've had the privilege of working within and leading some of the UK's most successful digital agencies, engaging with national and global organisations to help them dominate their categories through bold and ambitious digital strategies.
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Gurpreet Purewal
Marketing Assistant
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