Webinar: Practical reporting in GA4 - Beginners guide on how to find and use key Analytics reports & the Reports Library (Friday 5th April 9:00am

Anicca Digital

Practical reporting in GA4 - Beginners guide on how to find and use key Analytics reports & the Reports Library (Friday 5th April 9:00am - 10:00am)

About

Ann Stanley will provide a practical demo of how to navigate and find the key reports in GA4. She will explain the differences between dimensions, metrics and Events and how Conversions will be changing to Key Events.

She will explain how to modify the reports in your navigation and how to create new reports using the library. At the end of the webinar you will be confident on how to find and use key reports or when you may want to consider using Looker Studio instead.

Agenda

GA4 Interface
Reports (+ Library)
Exploration
Advertising
Admin & Settings
Lookers Studio Visualisation
Archiving you GA3 data before July 1st

Presenters

Ann Stanley

Founder and Managing Director of Anicca Digital

Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.

Gurpreet Purewal

Marketing Executive

Gurpreet is a Marketing Executive at Anicca. She graduated from De Montfort University with a BA Hons in Business and Marketing BA Hons and an MSc in Strategic and Digital Marketing. With this behind her, Gurpreet has over four years of working in marketing across a broad range of industries such as automotive, retail and software.

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