About
In this week's webinar Gurpreet will be helping us to understand the basics of Paid Search Marketing.

Gurpreet will be showing us what Paid Search looks like and why we need to use it, we will also see the elements of Paid Search and how it works. Lastly Gurpreet will also cover measuring results to make sure you are getting the most out of it.
Agenda
  • What does Paid Search look like
  • Paid Search vs Organic Search
  • Why use it
  • Elements of Paid Search
  • How it works
Presenters
1585691441-f217b7a79935b882
Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
G
Gurpreet Bassi
1595236036-44df363105271e09
Jess Harvey
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