In this #AskAnicca stream of the LDL conference, the experts here at Anicca will be providing an introduction to a huge range of digital marketing techniques and channels.

We have designed the sessions so they differ from the #LDLAdvanced stream, where our guest speakers and several suppliers will be talking on more general or technical subjects. This means that you can switch between streams to build your own programme, or you remain in one session and watch the video of the presentation in this stream at a later stage.

If you're looking for quick wins and case studies, then this is the stream for you.
Tuesday February 16, 2021, starting at 9:15 AM GMT
  • 9.30 - Introduction to Analytics 4 - Ed Truman
  • 10.00 - Introduction to Google Ads - Understanding Campaign Types - Gurpreet Bassi
  • 10.30 - Introduction to SEO - Sukh Singh
  • 11.00 - Break
  • 11.30 - Introduction to LinkedIn Ads - Bakti Jethwa
  • 12.00 - Introduction to Facebook and Instagram Ads - Elona Jetullahu
  • 12.30 - Lunch Break
  • 1.30 - Introduction to Local SEO - Sukhjinder Singh
  • 2.00 - Introduction to Shopping Ads - Dan Allen
  • 2.30 - Introduction to Remarketing - Holly Kelly
  • 3.00 - Break and Networking
  • 3.30 - Introduction to GTM for Conversion Tracking - Ed Truman
  • 4:00 - Introduction to PR & Content Marketing - Amy Hayward-Paine
  • 4:30 - Close
Holly Kelly
Amy Hayward-Paine
Head of Owned & Earned Media
Communications Pro with over 20 years experience. Specializing in B2B and digital communications.
Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
Jess Harvey
Head of Operations & Events
Dan Allen
Senior Paid Media Account Manager
Ed Truman
Chris Dowse
Gurpreet Bassi
Sukh Singh
Elona Jetullahu
Senior Social Media Executive
Bakti Jethwa
Social Media Account Director
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