About
This workshop was presented live at IRX in Birmingham on the 11th and 12th May, by Ann Stanley Founder & CEO of Leicester based Anicca Digital.

Ann explians how to maximise your ecommerce marketing by integrating strategies across multiple-channels and espcially search and social.
Agenda
  • Marketing communication and marketing channels
  • Using data and learnings from one channel to inform campaigns in other channels
  • Consistent and effective content and creative
  • Reaching audiences at all touch points and every stage of the sales funnel
  • Different targeting methods for search and social
  • Remarketing strategies
  • Creating and using custom audiences
  • Remarketing strategies specifically for ecommerce
  • Cross-channel remarketing strategies
Presenter
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Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
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