This week's webinar is dedicated to PR, with Sarah Ross, Anicca Digital’s PR Account Manager, discussing how to get started with your first PR campaign.

This webinar is for businesses that are looking to use PR for the first time, but also for those who are looking to improve their tactics to get better results. By understanding how journalists think and work, you can create a successful PR campaign for your business.
Friday October 2, 2020, starting at 9:00 AM BST
  • What PR is (and isn’t)
  • Understanding news values and what journalists want
  • Creating your news hook
  • How to draft your press release
Jess Harvey
Head of Operations & Events
Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
Sarah Ross
PR Account Manager
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