About
In this webinar Head of Analytics and CRO Ed Truman, will be bringing you up to date with the status of GA4, highlighting the key GA4 reports you need in your life, as well as mistakes to avoid.
Agenda
  • Are You GA4 ready & Current Status?
  • The Guide to a Implementation Checklist
  • Key Reports of GA4
  • The Power of Looker Studio
Presenters
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Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
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Ed Truman
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Katie Downing-Howitt
Head of Marketing
Katie has worked in Marketing and Digital Marketing for over 20 years. She is a professional award-winning Business leader and Marcomms specialist with hands-on experience managing people, leadership, marketing and events management, stakeholder relationships and communications in well-known multi-national businesses, new start-ups, SMEs and also charity. She has worked at Rolls-Royce plc, Interflora, the Woodland Trust, Zooki Digital and in city banking to name a few.
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