Marketing Automation software (or MAS) is a new generation of cloud-based software that any business can use to integrate and improve their sales and marketing processes.

In this webinar, Ann Stanley will provide a practical guide on the different features of MAS and how you can select and implement a MAS system.

This will include:
- The key sales and marketing problems that MAS can solve
- Practical examples of how we use our software (SharpSpring) for our own business and for our clients
- The process of selecting a supplier (such as Hubspot, Marketo, InfusionSoft etc) and why we chose SharpSpring
- The process of implementing a MAS system and how it can either replace or integrate with your current (Customer relationship management (CRM) software, such as Salesforce, Zoho, Microsoft Dynamics etc.

Whether you are a one-man-band or a large multi-site organisation, this webinar will outline the benefits of using MAS to help you manage your sales and marketing functions, to grow your business.

Friday July 31, 2020, starting at 9:00 AM BST
  • What is MAS and who are the main suppliers?
  • Collecting & storing data - custom fields, forms and landing pages (for your website)
  • Customer data - CRM functionality & management of customer lists
  • Managing marketing campaigns using MAS including email & social media
  • Tracking sales leads, opportunities & projects
  • How to select a MAS system
  • How to implement a MAS system
  • Guest speaker providing tips on the setting up their software
Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
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