About
Ed Truman will be presenting this webinar on how to set-up and use the new Google Analytics package, launched in September 2020.

In this talk Ed will explain the main differences and benefits of Analytics 4 as compared to the standard analytics that you are probably using now. This will include a demonstration of the dashboard and familiarisation with some of the key and new features;
• Smarter insights that use machine learning to identify trends.
• Deeper integration with Google Ads.
• Customer-centric data measurement.
• More granular data controls.
Presenters
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Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
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Ed Truman
1595236036-44df363105271e09
Jess Harvey
A
Ann Stanley
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