About
This week's webinar is presented by Ed Truman, our Head of Analytics and Data Insights.
Ed will explain how to bring together the tools of Google Analytics (including GA4), Google Tag Manager and Data Studio in order to showcase the methods and techniques for gathering user insight from your website.

Topics covered include measurement strategy, setting up website funnels for funnel analysis, user segmentation, retention reporting, page attribution and channel attribution. This webinar aims to provide you with the practical skills and methods you can copy and apply to your own website analysis so that you can make improvements to conversion rates and user engagement on your own website.
Agenda
  • Creating a measurement strategy
  • Collecting the Data that matters
  • Setting up website funnels
  • User Segmentation
  • Retention Reporting
  • Content Attribution
  • Traffic Source Attribution
Presenters
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Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
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Ed Truman
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