About
We’ll look at what makes a PR angle, how to write a press release which fits the industry and publications you’re looking to target, how to build media lists and find the right journalist, to how to monitor mentions and report on its success. We’ll take you through some of the tools we use as part of this process.
Presenters
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Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
K
Katie Ford
Katie is an experienced digital PR and marketing professional with over nine years of experience in developing specialist digital marketing communications strategies for businesses nationwide.

Katie has joined Anicca Digital to lead high-level PR and content campaigns for large businesses – covering industries from property, tech, and healthcare to professional services.
With management and brand partnership experience in the mix, Katie has developed into a trusted ally of B2B and B2C brands looking to fulfil their creative business objectives.
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Gurpreet Purewal
Senior Digital Marketing Executive
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