About
We’ll look at what makes a PR angle, how to write a press release which fits the industry and publications you’re looking to target, how to build media lists and find the right journalist, to how to monitor mentions and report on its success. We’ll take you through some of the tools we use as part of this process.
Presenters
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Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
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Gurpreet Purewal
Senior Digital Marketing Executive
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András Lőrinczi
Creative Executive
Currently working at Anicca as a Senior Digital Designer, and I like to dive deep into multiple areas of digital creation. I take and retouch photos, create composites, design assets and edit videos/animations.
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