About
Anicca Digital will present a practical webinar on how to grow your business using paid digital advertising channels.

This will include tips on finding your audience, paid search (Google & Bing ads) paid social (Facebook/Instagram, LinkedIn etc), and other paid digital advertising techniques that will get you leads or sales almost immediately.

Speakers: Ann Stanley, Katie Downing-Howitt, Rachel Cryan and Matt Cocking.
Presenters
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Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
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Rachel Cryan
Senior Paid Media (Social) Account Manager
Rachel recently joined Anicca following 7-year career in social media at a range of businesses and agencies.

She is one of just 25 trainers in the UK accredited by Facebook to deliver their digital skills programme, which is testament to the wealth of paid and organic knowledge that Rachel has built up over just seven years.

For Rachel, the best part about working within social media is the 'mix of creativity and analytics' as well as 'the response from clients when they realise how effective good social media advertising can be'.
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Katie Downing-Howitt
Head of Marketing
Katie has worked in Marketing and Digital Marketing for over 20 years. She is a professional award-winning Business leader and Marcomms specialist with hands-on experience managing people, leadership, marketing and events management, stakeholder relationships and communications in well-known multi-national businesses, new start-ups, SMEs and also charity. She has worked at Rolls-Royce plc, Interflora, the Woodland Trust, Zooki Digital and in city banking to name a few.
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Matt Cocking
Paid Media Account Director
Specialising in PPC, Matt helps businesses in MAXIMISING their ROI through paid search. Both Google Ads and Bing Ads offer the opportunity to promote your business in a multitude of ways. Matt is really experienced in digital marketing, web development, web design, and business management also.
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