About
The website optimisation module will teach you how to build and publish a well-designed, high
performing and optimised website that is aligned to your business goals. You will be guided through
the key components of web design to design, create and publish an effective website and choose the
most suitable hosting option based on your budget and business objectives.

Through this module you will gain insight into the importance of optimisation, be able to identify the
principles of good web design and realise how to attract potential customers with effective content
and copy. This module will help you to understand how to use your website for insight, tracking,
measurement and data capture using various metrics and tools.
Presenters
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Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
B
Brad Longman
Technical SEO Account Manager
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Sukh Singh
Head of SEO
Heads up the SEO department at Anicca Digital, where he works with a team to create and grow marketing campaigns, drives business development, r&d, and delivers training to our clients. Sukh loves client work with specialist projects that involve website launches and migrations, technical SEO, international SEO, and lead generation and ecommerce projects of various sizes and industries.
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