About
This interactive webinar is designed to equip sales professionals with essential strategies and techniques to cultivate and maintain strong, long-term relationships with clients. This webinar delves into the foundational elements of fostering trust, understanding client needs, and providing exceptional value beyond the initial sale. Participants will explore effective communication methods, personalised engagement approaches, and proactive strategies for addressing client concerns. By emphasising the significance of relationship-building in sales, this webinar aims to empower attendees to drive sustained sales growth by nurturing enduring client connections.
Presenters
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Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
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Angela Padfield
Business Development Manager
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Gurpreet Purewal
Marketing Executive
Gurpreet is a Marketing Executive at Anicca. She graduated from De Montfort University with a BA Hons in Business and Marketing BA Hons and an MSc in Strategic and Digital Marketing. With this behind her, Gurpreet has over four years of working in marketing across a broad range of industries such as automotive, retail and software.
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