Webinar: IR You Ready?: Using WIPO's New eMadrid Platform by Alt Legal Community

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Presenter

Olivier Pierre

Associate Public Education Officer, Brands & Designs Sector at WIPO

Olivier Pierre joined the World Intellectual Property Organization (WIPO) in 2015. Currently, he coordinates public education initiatives in the Madrid Information and Promotion Division, Madrid
Registry, Brands and Designs Sector. In this role, Olivier organizes and hosts webinars in multiple
languages, along with various other communications initiatives, to assist users in optimizing the
Madrid System for managing their international registrations. Before joining WIPO, Olivier managed marketing and communications projects in the private sector. His experience includes working for a luxury watch brand within the Richemont Group and a sustainability consulting service of DuPont, focusing on the European, Middle East, and Africa region. Olivier holds a Master's degree in International Relations from the Graduate Institute of International and Development Studies in Geneva.

Aida Lumbreras Higuera

Young Expert in Communication, Brands & Designs Sector at WIPO

Aida Lumbreras Higuera joined the World Intellectual Property Organization (WIPO) in 2021. She is a young professional with experience in communication and customer experience. In her current role, she organizes and delivers webinars and develops digital communications, such as marketing email campaigns and social media content, to promote the Madrid System. Previously, she managed survey design and promoted good customer experience practices across the organization. Before joining WIPO, Aida worked as a journalist in both press and radio for several Spanish media outlets. Aida holds a Master’s degree in Political Communication from University of Amsterdam (The Netherlands) and a Bachelor’s degree in Journalism from the University of Zaragoza (Spain).

About

The new eMadrid digital environment is reshaping how professionals handle international trademark registrations, offering tools that promise greater efficiency and control. As the platform expands with advanced functionalities, understanding its full potential has become essential for effective portfolio management. In this webinar, Olivier Pierre and Aida Lumbreras Higuera of WIPO will walk you through key features and strategies designed to streamline your trademark practice and strengthen your international management processes. In particular, they will cover:
* Setting up and organizing your digital workspace
* Creating, managing, and optimizing trademark portfolios
* Navigating enhanced payment and transaction features
* Using advanced search tools for comprehensive research
* Managing user permissions effectively
* Configuring alerts and notifications for proactive monitoring

Everyone who’s registered for this webinar will receive an email with a link to the recording.

This webinar is pending CLE approval for 1 hour in 60-minute states and up to 1.2 hours in 50-minute states. For more information about CLE credit for Alt Legal events, including whether your state qualifies, check out this page: https://www.altlegal.com/cle-information/