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About This Webinar
Even if you did not file one of the 1,600+ applications for a new top-level domain, ICANN’s 2026 New gTLD Program’s expansion of the domain name system is relevant as hundreds of new extensions will enter the market, creating fresh monitoring and enforcement demands for brand owners and their counsel. With the application landscape now coming into focus, companies and organizations of all sizes are – or should be! – evaluating what this next phase will mean for their brands. This webinar will cover the latest developments in the ongoing expansion of the domain name system, the opportunities and challenges facing brand owners, and the practical steps that trademark owners and others should be taking today to prepare for tomorrow, as well as for years to come. Whether you’re responsible for brand protection, digital governance, trademark enforcement, domain strategy or cybersecurity, Matt Serlin of Abion and Doug Isenberg of The GigaLaw Firm will help you navigate the next era of Internet naming with confidence. In particular, they will cover:
* What the revealed string landscape tells us about the challenges and opportunities ahead
* What trademark owners, applicants and others need to know about filing objections against new gTLD applications
* What the expanded namespace means for brand owners and portfolio managers
* How to approach monitoring and enforcement in an expanded ecosystem
* What rights protection mechanisms exist and practical steps brands should take
* How domain abuse is likely to evolve, and why the UDRP and URS will remain among the most effective enforcement tools

Everyone who’s registered for this webinar will receive an email with a link to the recording.

This webinar is pending CLE approval for 1 hour in 60-minute states and up to 1.2 hours in 50-minute states. For more information about CLE credit for Alt Legal events, including whether your state qualifies, check out this page: https://www.altlegal.com/cle-information/
Presenters
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Doug Isenberg
Internet law and domain name attorney at The GigaLaw Firm
Doug Isenberg, an attorney and founder of The GigaLaw Firm in Atlanta, has recovered thousands of domain names for clients over nearly three decades under the UDRP, the URS, and numerous ccTLD dispute policies; in 2009, he filed the largest complaint ever filed under the UDRP. During ICANN's 2012 expansion of the domain name system, Doug represented trademark owners and applicants in objection proceedings, and he serves as a domain name panelist for all five ICANN-approved UDRP providers. On his GigaLaw website, Doug publishes a 14-part masterclass on domain name disputes and GigaLaw's Domain Dispute Digest; his book, The GigaLaw Guide to Internet Law, was published by Random House in 2002. The World Trademark Review has called Doug a whiz on Internet law and domain names, and he is regularly included in The Best Lawyers in America for technology law. Doug holds a political science degree from Washington University in St. Louis and graduated cum laude from Georgia State University College of Law.
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Matt Serlin
Senior Director, Domain Management at Abion
Matt Serlin is a seasoned executive and recognized industry leader with more than two decades of experience in domain management, digital brand strategy, client success management, and global operations. Throughout his career, Matt has worked with some of the world's most recognized brands to develop and execute strategies that protect and maximize the value of their digital assets. He is widely regarded as a trusted advisor on domain portfolio management, brand protection, ICANN policy, internet governance, and emerging opportunities within the domain name ecosystem. Matt has helped organizations navigate complex digital challenges while building high-performing global teams and driving operational excellence. A frequent speaker, writer, and industry advocate, he regularly shares insights on the future of digital identity, the evolving domain name landscape, and the strategic role of domains in supporting enterprise growth, security, and innovation. Matt is currently Senior Director of US Domain Management for Abion, a full-service provider of IP and legal services.
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