Special Offer: Get 50% off your first 2 months when you do one of the following
Personalized offer codes will be given in each session
Share This Webinar
To invite people, share this page:
About This Webinar

Alt Legal’s “Best Practices” webinar series is designed to help customers make the most of the platform’s evolving capabilities. When it comes to trademark applications, small inefficiencies early on can create bigger headaches down the line: missed details, scattered information, and extra back-and-forth with clients or foreign counsel. In this session, Product Manager Sophia Ottinger will share the latest product updates, including enhancements to Alt Legal Forms and a preview of the upcoming Goods & Services Composer. Then Head of Customer Success Joe Elbers will walk through practical workflows for capturing and managing application data from the outset. Together, they’ll cover how to streamline intake, improve data consistency, and stay organized even before filings are formally recorded, including:
* Using Alt Legal Forms to collect complete and consistent trademark application details
* Leveraging Alt Legal's USPTO Extension to simplify filing and reduce manual entry
* Previewing the Goods & Services Composer to learn how it will support drafting
* Creating pre-connected matters to track applications before IP office records exist
* Managing early-stage application data to reduce downstream cleanup and errors

Everyone who’s registered for this webinar will receive an email with a link to the recording.

When: Thursday, July 16, 2026 · 4:00 p.m. · Eastern Time (US & Canada)
Duration: 1 hour
Language: English
Who can attend? Everyone
Dial-in available? (listen only): No
Featured Presenters
Webinar hosting presenter Sophia Ottinger
Product Manager at Alt Legal
Sophia Ottinger is Alt Legal’s Product Manager. She has over 20 years of experience in the customer support arena, and 5 years as a product manager, and brings a wealth of expertise in understanding and addressing client needs. A law school graduate, Sophia applies her comprehensive knowledge of the legal industry to ensure that Alt Legal remains the most professional and user-friendly software solution in the intellectual property space.
Webinar hosting presenter Joe Elbers
Head of Customer Success at Alt Legal
Joe Elbers is the Head of Customer Success at Alt Legal, where he leads the strategy and execution for delivering exceptional client outcomes and long-term customer value. He partners closely with Alt Legal customers to help them maximize the impact of the platform. Joe works cross-functionally with product, support, and operations teams to ensure customer feedback directly informs platform improvements and service delivery. His approach centers on creating trusted partnerships with clients while building repeatable programs that enable Alt Legal customers to scale confidently as their organizations grow. Based in Cleveland, Ohio, Joe has a passion for sharks and ocean conservation, and enjoys supporting efforts that protect marine ecosystems.
Hosted By
Alt Legal Community webinar platform hosts Best Practices: Supporting Trademark Applications
Talks, webinars, roundtable discussions, and other Alt Legal Community events
Documents
PDF
About_Alt_Legal.pdf