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The famous design of the Coca-Cola bottle has acquired so much distinctiveness that not only is it protected by trade dress, but it is recognizable even in pieces. Long before its acquired distinctiveness status, and before the shape was even a registered trademark, though, the bottle was protected by a design patent. This is just one example of overlapping IP protection. A successful trademark strategy will often layer trademarks with other types of IP filings to maximize protection. In this presentation, IP Professor and patent/trademark attorney Lolita Darden and patent and trademark attorney Karima Gulick will discuss how to layer different types of IP to increase protections. Topics will include:
* How to strategically layer IP protections to grow an IP portfolio
* When to file different IP filings to maximize protection
* Requirements for trade dress, design patent, and copyright protection
* How to determine which IP protections are best for a particular client

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This session is pending for CLE credit in California. For more information about CLE credit for Alt Legal events, including whether your state qualifies, check out this page:
IP Law Professor at Suffolk University
Professor Lolita Darden is an attorney with over twenty-years’ experience, specializing in in the strategic use of patent, trademark and copyrights. Lolita is the Director of Suffolk University Law School's Intellectual Property and Entrepreneurship Clinic ("IPEC"), a multi-disciplinary clinic providing pro bono counseling and legal services for new and emerging businesses. Lolita is also a lecturer of law, teaching intellectual property courses such as intellectual property survey, practical trademark law, trademark law, and patent law. Prior to joining the Law School, Lolita was a partner at Sachnoff & Weaver, Ltd. (Chicago) and manager of the Firm’s patent prosecution group. She counseled emerging technology businesses on all aspects of IP protection, including rights in patents, trademarks, and copyrights. Lolita also served as Chief IP Counsel for Duracraft Corporation, where she worked closely with marketing and product development teams and managed all IP litigation and IP protection programs.