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Whether you're supporting or opposing allegations of likelihood of confusion, demonstrating secondary meaning, or arguing for cancellation of a mark, surveys can be powerful evidence to support a claim. However, the quality and objectiveness of a survey are critical, and designing an effective survey takes a particular skill set. In this webinar, trademark litigator and consumer survey expert Mike Keyes of Dorsey & Whitney will lead you on an entertaining and enlightening journey into effective surveys. He'll walk you through principles of effective surveys and discuss specific cases in which surveys have played a critical role. In particular, he'll explain:
* When a survey may be necessary or beneficial in trademark prosecution and litigation
* How to successfully develop surveys to serve as evidence
* How to present survey results to trademark examiners and the TTAB

Everyone who’s registered for this webinar will receive an email with a link to the recording.

This session has a pending CLE application in California. For more information about CLE credit for Alt Legal events, including whether your state qualifies, check out this page:
Partner at Dorsey & Whitney
Mike Keyes is a consumer survey expert and IP litigation partner at Dorsey & Whitney in Seattle. He has litigated trademark and unfair competition cases for some of the most well-known companies in the world including TikTok, Beats Headphones, Viacom, Kraft Foods, Corona Beer, Abercrombie & Fitch, and Foot Locker. He is also an award-winning author, having won the prestigious JD Supra Reader's Choice Award for his writings on trademark law. In addition to his national trial practice, Mike is a consumer survey expert, a member of the American Association of Public Opinion Research, and LinkedIn author of “Lanham Act Surveys for Lawyers,” a fun and informative resource that discusses use of survey evidence in federal courts, the TTAB, and other ports of call.