The need for first-party data is creating a shift in power towards publishers. Why? Because publishers have a direct relationship with their readers, giving them access to unique insights about audiences that advertisers crave.

Join Lynne d Johnson, Senior Editor, AdMonsters, in conversation with Dana OMalley, National VP of Sales at Ranker & Lauren Kroll, Customer Success Manager, Permutive, as they dive into the goldmine that is publishers’ first-party data and why it’s so powerful.

By attending this virtual session, you will learn:

  • How to identify your audience without knowing their identity

  • The value of collecting rich first-party data and how to activate it

  • Why you need to safeguard your business for a privacy-first world

Sponsored by:

Dana OMalley
National VP of Advertising Sales, Ranker
Dana OMalley is the National Vice President of Advertising Sales at Ranker, the world’s leading publisher for crowd-sourced rankings on just about everything. She leads national digital advertising and content partnerships across US brands and agencies.

She brings over 16 years of media experience to Ranker, having led and built successful sales teams at companies like Google, Yahoo!, and Foursquare. Dana is also incredibly committed to representation in the workplace, having worked with organizations like Stonewall Community Foundation, Tech Ladies and She Runs It.

When not at Ranker, you will find Dana globetrotting, in the kitchen baking and cooking with her family, or killing any plant she can get her hands on. Dana is originally from Milwaukee and, prior to moving to LA, lived in New York City with her family for 10 years. Dana has a B.S. in Marketing from Saint Joseph’s University and is currently working to complete her graduate studies and obtain an MBA in May 2022.
Lauren Kroll
Customer Success Manager, Permutive
Lauren Kroll is a Customer Success Manager at Permutive working hand in hand with publishers to develop first party data strategies, drive revenue and succeed in a world without the third party cookie. Her past eight years of experience spans across the digital advertising and marketing industry, from overseeing social strategies for local arts organizations to designing multi-million dollar programmatic media campaigns for large tech companies. When the laptop screen is down you can find Lauren behind the lens of her vintage Nikkormat camera or tending to her small NYC herb garden.

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