Google continues to shake up the digital ecosystem, as the tech giant recently extended its plan to deprecate third-party cookies from the Chrome browser to 2023. While many companies may have sighed in relief, other browsers like Safari and Firefox have already implemented some blocking against third-party tracking cookies, further emphasizing that it’s never too early to start your plan of action for when third-party cookies are totally gone.
It’s important to understand how the deprecation of third-party cookies could impact your website and its CMP. This way, you can make the necessary changes before third-party cookies phase out completely.
Join this webinar to hear from Arshdeep Sood, Solutions Engineer at OneTrust, and learn about why it's important to ensure that you have a CMP in place to adhere to regulatory guidelines now — while cookies are still around.