As the future solidifies, ad tech companies must ensure they are compatible with a diverse field of rapidly evolving alternative IDs. In this session Julian Baring, Adform's Regional President, Americas is joined by some of the industry leaders trying to solve these challenges to discuss what the future programmatic landscape will look like, and how US companies working globally have to start preparing.

Moderator

Julian Baring, Regional President, Americas, Adform

Participants

Chris Hartley, Chief Revenue Officer, BritePool

Trip Foster, SVP, Partnerships, InfoSum

Ana Milicevic, Principal & co-founder, Sparrow Advisers

Biographies

Trip Foster, SVP, Partnerships, InfoSum

Trip Foster’s career spans 25+ years contributing to, building, and operating commercial teams within software, media, and martech. Trip has previously led high-growth media and technology teams including Adomik and multiple high-growth startups. He is also an investor in growth-phase tech firms.

Trip was the first US employee for InfoSum and today is responsible for partnering with media owners and platforms to empower these firms to build their own privacy-first data ecosystems. With the InfoSum infrastructure, firms are always in control of their data and, for the first time, are able to safely use their data to collaborate with partners without risk.

Throughout his career Trip has helped bring to market innovations such as machine learning used in media yield management, the first two-sided marketplace for performance marketing, and today - with InfoSum - the use of federated database technology to deliver privacy-first data collaboration that fosters commercial trust and increased compliance to governance.

Ana Milicevic, Principal & co-founder, Sparrow Advisers

Ana is an entrepreneur, media executive and digital data innovator. As principal and co-founder of Sparrow Advisers she and her team of strategic consultants work with companies across adtech, martech, ecommerce, and media on strategy, scaling challenges, product, go-to-market positioning, new market launches, innovation, services, and global field enablement. Earlier in her career Ms. Milicevic has held key leadership roles across product, strategy, technology, and services in early stage startups, high growth scale-ups, and established global companies like Adobe and SAS. She is a frequent speaker on topics of data management, cross-channel marketing analytics, customer experience, innovation, and emerging markets. She can usually be found in New York City, on a plane, or on Twitter as @aexm

Julian Baring, Regional President, Americas, Adform

Julian Baring is Adform‘s General Manager Americas. He started his career in agencies at BBDO and Saatchi & Saatchi before co-founding travel-site Weekends.com. He has more than 21 years of digital and technology industry operating experience across a variety of management roles including marketing, sales, corporate and business development, operations. Julian has previously held senior executive roles at Vodafone, Operative, Facilitate Digital and most recently Adslot. He has worked and lived across the UK, Europe, and Asia-Pacific. Julian has an MBA from Oxford University and studied his Bachelor of Arts at Brown University, USA.