Non-linear customer journeys. Hyper-fragmentation of media. Disharmony in tech, data and identity. Incomparable measurement and reporting. These challenges are critical to operating effectively in a data-fueled and technology powered cross-media ecosystem.

How can we bring simplicity to complexity of planning across audiences and channels? Listen in as our panel of experts share their experiences and predict what comes next.

Moderator
Katja Henneveld, Country Manager, NL, BE, FR

Katja Henneveld is Country Manager BeNeFrance for the worlds only global, independent and fully integrated advertising platform; Adform. Katja is responsible for the teams and growth objectives in the Netherlands, Belgium and France. She started her career at Adform as Sales Director and previously held various management roles in the Netherlands (Wayne Parker Kent) as well as Australia and the UK at Atlas (now known as Atlas by Facebook)

Speakers

Tom Roach, VP Brand Planning, Jelly Fish

Tom has been a strategist in some of the world’s best communications agencies and has multiple Gold IPA Effectiveness awards to his name. With an industry-wide reputation for championing creative effectiveness, his thought leadership is widely read across the marketing world. He recently moved to Jellyfish from adam&eveDDB, where he was Executive Strategy Director and Head of Effectiveness. In his role as VP of Brand Planning at Jellyfish he has joined a growing team of brand and communications strategists. He works across their global client portfolio, with an emphasis on communications strategies that bring brand and creative thinking to Jellyfish’s digital-first execution.

James Harris

James is Global Chief Strategy Officer at Mindshare where he is responsible for leading our strategy product and planning across the network.

Prior to joining Mindshare James was Global Chief Digital & Data Officer for Carat and has also held numerous other senior roles in media including Managing Director of digital services for IPG Mediabrands and International Head of Agencies for AOL, as well as co-founding three successful media agencies including both Mediacom North and Digital agency Diffiniti (now iProspect).

An avid commentator on all things marketing and media, James is also the author of “Think More Analogue, Be More Digital” in which he argues the case for better integration of digital and traditional marketing channels.

When not setting the world of media to rights you will likely find James practising the ancient arts of Origami and Kung-Fu, the latter in which he holds a black belt.

Vicky Fox, Chief Planning Officer, OMD

As OMD’s Chief Planning Officer, Vicky leads the cross-discipline planning team, delivering the craft of audience-centric media plans for OMD UK’s clients.

Vicky has developed tools to navigate the changing and complex media landscape in which they operate, including Diversity by Design; a bespoke planning process which ensures client campaigns reflect the diversity of real Britain.

"The evolution and convergence of media channels and platforms means that now, more than ever, we need to focus on 3 key areas for cross media planning;
A deep understanding of how audiences consume content, clarity on the role for each part of the plan and a measurement framework that is built to connect media KPIs with business growth."

Per Hednert, CMO, Memira

I worked with marketing in B2C since 1993. In 2003 I came into online marketing when I was hired by Com Hem. I have chosen to work in a number of different industries partly because of curiosity and partly because I realized that experienced from other industries vitalize the business thinking. As a marketer I can contribute to the manage team not only with my knowledge but also with a partly different view on how to do business.

Today I work for Memira, the leader in refractive surgery in the Nordics. It´s great to promote a product that truly changes peoples life’s and give them the opportunity to excel in their sport, work or field of interest without being set back by glasses or contact lenses.