Adform’s VP, Global Client Partnerships, Lucia Mastromauro talks to Peter Loell from OMD and Christopher Fernandez, Managing Director, Matterkind about how Agencies are preparing their clients for the new Identity paradigm shift.

Moderator

Lucia Mastromauro, VP, Global Client Partnerships, Adform

Participants

Peter Loell, Director, OMD, Denmark
Christopher Fernandez, Managing Director, Nordics, Matterkind

Biographies

Peter Loell, Director, OMD, Denmark.

More than 25 years in the media industry: in Television, advertising- and media-agencies, most recently into the realm of Math Men & Data. Working with planning and data activation, across media and platforms, which also involves a lot of “plumbing” and janitorial work.

Christopher Fernandez, Managing Director, Nordics, Matterkind

Christopher is the Managing Director for Matterkind Nordics, the addressable media activation arm of IPG.
Previously, he held the position as Chief Digital Director at Mediabrands Finland as well as Managing Director of R3AL Helsinki, an adtech and programmatic consultancy which he found in 2013. R3AL was part of an acquisition by IPG Mediabrands in 2017 which landed him to work in the group.
Prior to this he helped launch Adforms local operations by opening and managing its Helsinki office.

After 15 years in the industry he strongly believes digital marketing has become too technology oriented, too focused on short term and too siloed.
He welcomes a reboot which the demise of the 3rd party cookie may set in motion, but fears a world without unbiased adtech.

Lucia Mastromauro, VP, Global Client Partnerships, Adform

Lucia Mastromauro joined Adform as VP Global Client Partnerships and Western Europe Sales. Prior to Adform, she worked as MD Advertising at video game developer King. Lucia has extensive experience as Head of Sales, Account Management and Network Agencies at Google's DoubleClick, and was the Interactive Marketing Manager at eBay.