As the future unfurls, ad tech companies will need to ensure they are compatible with a range of new alternative IDs. In this session, Adform’s COO, Oliver Whitten, talks to key ID vendors on how they are changing the programmatic landscape.

Moderator

Oliver Whitten, COO, Adform

Participants

Tim Geenen, Managing Director, Addressability Europe at LiveRamp

Morwenna Beales, VP, Key Accounts, ID5

Biographies

Tim Geenen, Managing Director, Addressability Europe at LiveRamp

Tim Geenen is the Managing Director, Addressability Europe at LiveRamp, the global leader in data connectivity. Previously he was the founder of Faktor, a privacy technology company, acquired by LiveRamp in 2019. Tim held leadership roles at GroupM and Improve Digital, where he was responsible for strategy, innovation and partnerships. He also co-founded, and was the chairman of, the first programmatic IAB taskforce in Europe. Currently he serves as a board member for IAB Netherlands. Tim knows the digital media and technology business inside out, and is just as comfortable in the commercial, operational and technical aspects of the industry.

Morwenna Beales, VP, Key Accounts, ID5

Morwenna Beales is the VP, Key Accounts at ID5. She has 13 years of experience in the digital advertising industry and specialises in business development, global consultancy, team management and operations, focussing primarily on

Oliver Whitten, COO, Adform

Oliver Whitten brings more than a decade of experience in the digital advertising industry. He previously served as Managing Director and SVP at Rubicon Project EMEA, Director of Publisher Services at AOL Advertising, and Head of UK Publisher Services at Advertising.com. In his role as Chief Operating Officer at Adform, Oliver leverages his expertise in scaling global commercial operations and oversees Adform’s global client service, operations and business development operations. He has a master degree from the London School of Economics and Political Science, a bachelor degree from the University of Manchester and spent 2 years in Japan with the JET Programme.