Great creativity drives emotion, attention, and effectiveness. But developing effective advertising across multiple channels – allowing for differences in sight, sound and motion, as well as media and audience context – is never easy.

Our panelists will discuss the recipe behind great creativity that travels across channels and how data and tech can be harnessed to enable this.

Moderator
Rick Jones, Regional President, Western Europe, Adform

Rick Jones is Adform's Regional President, Western Europe. Before joining Adform, Rick spent five years at Google DoubleClick, where he was Head of Business Development and lead consulting for UK and Global businesses on programmatic and data-driven marketing strategies. A digital veteran, Rick has twenty years experience in the industry, which began with web auction pioneer, QXL.com, where he was responsible for UK business development. Later Rick joined Camelot, the National Lottery operator, as commercial lead for the world's first transactional lottery web site, and later John Lewis, as Head of Marketing for Financial Services, before working at Sony as Head of Multi-channel Retailing.

Speakers

Jon Evans, CMO, Systems1

An experienced Commercial leader with a track record of delivering substantial growth across a large number of brands. Currently working as CMO for System1 and host of Uncensored CMO podcast.

Previous experience includes a short stint as CMO for Brewdog, Marketing Director at Suntory leading some of the UK's most iconic brands, on the Board of Purity Soft Drinks, a Private Equity backed Soft Drink business and working for Britvic Soft Drinks running a 'Seed Brand Unit' in conjunction with Pepsi.

Specialities Include: How to make Effective Advertising, How to win a Pitch, New Business Development, Brand Management, Product Innovation, Customer Activation, Field Marketing, International Expansion, Challenger Brand Thinking, Brand Turnaround & Creative problem solving.

Dino Myers-Lamptey, Founder, The Barber Shop

Dino Myers-Lamptey is the Founder of The Barber Shop, a strategy-led creative company that aims to solve the biggest business problems through data, distribution and disruptive ideas. They work with businesses that are driven by a purpose and which strive to enrich culture through the pleasure that they bring. Their clients include Karma Drinks, Triumph, TikTok and Parkinson’s UK. Dino is Co-Chair of The Alliance of Independent Agencies, CAN (Conscious Advertising Network) and is also a board member of the UK Effies, Marketing Society and a Trustee for the Brixton Finishing School and a member of the Global Snap Creative Council. In 2020 Dino was recognised as a Top 10 Media Planner by Campaign. Dino is also a founding member of MEFA (Media For All), and has recently founded Diverse Speakers.

"Too often we're obsessed by the metrics in the media that we can measure, yet was media gets more complex in its options and possibilities, and automation organises the buy, Creativity exponentially delivers as the key differentiator."

Rafael Lopez de Azua, Global Director of Partnerships, Media & Performance Center of Excellence – CDO Organization, COTY

Rafael Lopez de Azua leads Media Partnerships for Coty. In this role, he is charged with engaging with media platforms and partners at a global level to further enhance Coty’s capabilites in Data & Measurement, Communications Effectiveness, and Performance.
Previously, Rafael led Media & Digital in Latin America & Travel Retail Americas for Coty. He also held various Brand Management positions in Procter & Gamble on both Luxury Fragrances and Global Oral-B. Prior to joining P&G, Rafael was a strategy consultant with Booz Allen Hamilton and served as a Naval Officer with two wartime deployments. He holds MBAs from Cornell University and Queens University in Canada; and received his bachelors from the U.S. Naval Academy. Rafael is originally from San Juan, Puerto Rico and is based in Amsterdam, The Netherlands.