With third-party cookies disappearing, Publishers have the opportunity to take control and create a more direct relationship with brands and agencies. Adform’s Co-Founder, Jakob Bak hosts a panel with Szymon Pruszyński from Yieldbird and Signe Skarequist from JP / Politikens Hus on how first-party IDs will create a new template for relationships along the digital supply chain.

Moderator

Jakob Bak, Co-Founder, Adform

Participants

Szymon Pruszyński, Head of Growth, Yieldbird
Signe Skarequist , Director of Digital Sales & Ad Tech,  JP/Politikens Hus

Biographies

Signe Skarequist, Director of Digital Sales & Ad Tech,  JP/Politikens Hus

Signe Skarequist has a great experience working with the digital ad market where she as a part of JP/Politikens Hus has the responsibility for the use of ad technologies across the Group and the digital sales. During her career Signe has been working intensively with ad technologies and programmatic sales until she back in 2017 got the overall responsibility in the digital ad area as Director of Digital Sales & Ad Tech at JP/Politikens Hus.

Szymon Pruszyński, Head of Growth, Yieldbird

Digital advertising expert with +10 years of working experience.
Previously operated on the agency side in Dentsu Aegis as a member of the client service department, handling digital accounts and budgets of biggest global brands.
Currently focused on the development of new business opportunities & marketing for Yieldbird – one of the leading programmatic ad management companies,
operating in more than 40 countries and supporting over 300 digital Publishers in improving their ad revenue and
inventory quality.

Jakob Bak

Jakob Bak co-founded Adform in 2002. As one of the leading technology architects of the platform, Jakob developed his long-standing expertise working with ad serving, web analytics, and business inteligence and plays a key role in developing cutting-edge products and features. He is also heavily involved in shaping global advertising policies as a member of leading industry bodies and work groups and is one of the prominent experts on GDPR. Before co-founding Adform, Jakob was a management consultant at The Boston Consulting Group and worked at the Technical University of Denmark focusing on financial statistical modeling of bond prices. Jakob holds a master degree in engineering from the Technical University of Denmark.