About This Webinar
WEBINAR + Q&A
Tuesday, September 29th at 12:00pm ET

Duration: 60 minutes
Language: English
Who can attend? Everyone

The anti-aging era is coming to an end.

Beauty is entering a new phase, one focused less on correcting visible signs of aging and more on supporting the long-term health, function, and resilience of skin and hair. As longevity emerges as one of the industry's most influential movements, brands are rethinking everything from ingredient innovation and product development to consumer education and claims. In this webinar, we'll explore the science and market forces driving the shift from anti-aging to longevity, and why concepts like Skinspan and Hairspan™ are gaining momentum across the industry.

We'll examine the biological processes that influence how skin and hair age, the impact of environmental and lifestyle stressors, and the growing interest in preserving function rather than simply addressing visible concerns. Along the way, we'll discuss how advances in biotechnology, regenerative science, and personalized beauty are helping shape the next generation of longevity-focused innovation.

Beyond the science, we'll explore how longevity is being interpreted across global beauty markets—and what happens when a category begins to emerge before the industry has fully defined it. As interest continues to accelerate, we'll discuss the opportunities and challenges facing brands, how scientific concepts can be translated into meaningful and credible product stories, and where the line between true innovation and "longevity washing" begins to blur. In an emerging category, scientific credibility matters: the brands and technologies establishing meaningful mechanisms, evidence, and language today may help shape the standards of tomorrow.

Whether you're a marketer, formulator, product developer, or trend strategist, this session will provide the scientific context, market intelligence, and future-facing perspective needed to navigate one of beauty's most transformative movements.

Because the future of beauty isn't about looking younger. It's about staying functional, resilient, and thriving for longer—and the definition of longevity in beauty is still being written.
Agenda
  • The Biology of Better Aging: Decoding the Longevity Movement
  • Q&A Session with Industry Experts
Presenters
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    Morgan Drohan
    Technical Marketing Specialist
    Morgan Drohan is a dynamic Technical Marketing Specialist at Active Concepts, bringing a unique blend of scientific expertise and marketing acumen to the personal care industry. With a Bachelor’s degree in Chemistry and certification in Forensic Science from Appalachian State University, Morgan has a solid foundation in scientific research and instrumentation analysis, honed over two years in the lab. Driven by a passion for cosmetics and a keen sense of innovation, Morgan transitioned her critical thinking and effective communication skills to the personal care sector. In her role at Active Concepts, she excels in staying ahead of market trends, executing groundbreaking design tactics, and delivering compelling technical seminars. Her ability to build and nurture global customer relationships sets her apart in the industry. Morgan is dedicated to continuously expanding her knowledge and expertise in cosmetics, ensuring she remains at the forefront of personal care advancements. Her commitment to innovation and excellence makes her a pivotal player in shaping the future of personal care.
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    Bernice Pimentel
    Technical Marketing Specialist
    Bernice Pimentel graduated magna cum laude from Virginia Commonwealth University with a Bachelor of Science in Chemistry and concentration in Biochemistry. She began her career honing her skills as a technical service chemist in the polyurethane field and has recently transitioned to the personal care industry. With a background in chemistry and a knack for creative strategy, Bernice thrives at the intersection of science and communication. As a Technical Marketing Specialist for Active Concepts, she enjoys translating complex scientific concepts into engaging content that resonates with diverse audiences.
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    Hannah Fletcher
    Technical Marketing Specialist
    Hannah Fletcher brings a dynamic blend of life sciences, psychology, and commercial strategy to her role as a Technical Marketing Specialist at Active Concepts. A graduate of Clemson University with a Bachelor of Science in Psychology and a minor in Life Sciences, Hannah began her career in orthopedic medical device sales, where she developed expertise in technical product education, cross-functional collaboration, and driving growth in fast-paced clinical environments. She has since transitioned into the personal care industry, where she thrives at the intersection of science and storytelling. At Active Concepts, Hannah specializes in translating complex ingredient science into clear, compelling narratives that resonate with global beauty brands. Driven by curiosity and creativity, she is passionate about helping redefine what innovation looks like in personal care, transforming advanced science into meaningful solutions that elevate the industry.
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