About
Join us for an insightful webinar on AccountingWEB, specifically designed for accountants and bookkeepers across the UK. This session will delve into the practical applications of Artificial Intelligence (AI) within modern accounting practices, focusing on how AI can streamline operations, enhance service delivery, and ultimately benefit both practitioners and their clients.

Our expert panel will guide you through the transformative power of AI in the accounting landscape. A key highlight will be an in-depth look at JAX, the innovative AI assistant from Xero. Discover how JAX is set to revolutionise your practice by enabling greater automation of routine services, freeing up valuable time, and empowering you to deliver more strategic and value-added services to your clients.

Beyond JAX, the discussion will broaden to explore other significant ways AI can assist accountants, bookkeepers, and their clients. We will cover topics such as:

- Automated data entry and reconciliation: Reducing manual effort and minimising errors.
- Predictive analytics and forecasting: Providing deeper financial insights for clients.
Enhanced compliance and risk management: Leveraging AI for proactive identification of potential issues.
- Personalised client advice: Utilising AI to tailor recommendations and strategies.
- Efficiency gains in everyday tasks: Exploring a range of AI tools and their benefits.

This webinar is a must-attend for any UK accounting professional looking to embrace the future of the industry, leverage cutting-edge technology, and unlock new levels of efficiency and client satisfaction. Prepare to explore the tangible benefits of AI and equip your practice for the demands of tomorrow.
Presenters
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Jake Smith
Head of Commercial Content, AccountingWEB
AccountingWEB’s Head of Branded Content joined the team in July 2021 to work closely with vendors and clients to help deliver engaging, original content for AccountingWEB members.
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Kat Bond
Head of Partner Consulting & Verticals, Xero
Kat leads our Partner Consulting Team, she has well over 10 years experience in inspiring teams to deliver exceptional results, helping accountants and bookkeepers through digital transformation, and providing expertise in cloud-based accounting.
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Louisa Matheson
Digital Programme Manager, First Intuition
Louisa leads the Digital Finance Programme at First Intuition East Anglia. With a wealth of experience in accountancy, she specialises in training and speaking on digital finance, data analytics, AI and growth mindset skills to accountants and finance professionals – the perfect combination of skills for the modern financial world. Louisa’s background includes training as an auditor at Mazars LLP in London, where she later honed her expertise in forensic accounting. Since relocating to Cambridge over a decade ago, Louisa became a trainer in accounting qualifications and post-qualification courses. She is also a trustee and treasurer for a local homeless charity. Prior to training as an accountant, she obtained a MSc in Artificial Intelligence.
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Stuart Hurst
Founder, Cloud 10 Accounting Limited
Stuart Hurst is a results-driven leader dedicated to optimising business growth and efficiency. He focuses on automating processes, improving financial understanding, and leveraging advanced cloud technologies. Embracing a "work smarter, not harder" ethos, Stuart actively engages clients and implements a forward-thinking app stack. Stuart stands out as a dynamic force in business management.
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