AI is everywhere in accounting, but confusion, caution, and misinformation remain widespread. While awareness of AI is high, practical understanding and confident adoption remain low. Firms are overwhelmed by AI noise and hype, yet lack clear guidance on what AI actually is, where it fits into real bookkeeping and accounting workflows, and how to use it safely without increasing compliance or reputational risk.

In this on demand webinar, we go beyond AI as theory and speculation and focus instead on applied, accountant-first use cases. It will answer the questions firms are actively asking today:

- Why should I use AI?
- Where does it genuinely save time?
- How accuracy, auditability, and compliance should shape AI adoption
- What tasks are safe to automate?
- Where must human review remain?
- And how will AI affect fees, staffing models, and advisory capacity?

Join Paul Lodder from Dext, Ian Pay from ICAEW, Paul Aplin OBE and your host Jake Smith from AccountingWEB for this on demand webinar, where we’ll cut through the noise to focus on AI in practice, not theory. We explore how accountants are already using AI today, often without realising it, and where applied automation can deliver real efficiency without increasing compliance risk. The session will examine accuracy, auditability, data security, and the practical guardrails firms need before trusting AI with client work.

Looking ahead, we discuss how the next wave of AI, including agent-based automation, is likely to reshape bookkeeping and accounting roles, pricing models, and advisory capacity, and what firms should do now to prepare.

This on demand session is designed for accountants and bookkeepers who want clear, practical guidance on adopting AI safely, responsibly, and profitably, without falling for hype or unnecessary risk.

The below agenda covers what attendees will learn by watching this on-demand webinar.