In our on demand webinar, in association with Sage, hear from two inspirational practice owners, Samantha Mitcham and Jonathan Goff MAAT, about how they set up their own practices. They share their experiences, with insights into what has worked well for them, and importantly, what they wish they’d done differently.

Joining them is Chris Downing from Sage, who has been working with accountants and bookkeepers for a number of years, to help them get the most out of the technology and support that is available through Sage.

In this on demand session, we look at:

- Planning: Making sure you know what to expect and who you’ll target
- Pricing: Getting your pricing strategy right is vital
- Positioning: How will you position your firm to attract the clients you want to target?
- Tech: What tech do you need to run your practice and what will it cost?
Jake Smith
Head of Branded Content, AccountingWEB
AccountingWEB’s Head of Branded Content joined the team in July 2021 to work closely with vendors and clients to help deliver engaging, original content for AccountingWEB members.
Chris Downing
Director of Product Management for Accountants and Bookkeepers, Sage
Chris joined Sage having been a partner at a top 100 accountancy firm. He brings nearly 20 years of hands on experience and strategic insight of the profession, coupled with an infectious enthusiasm in the adoption of technology to improve business operations, maximise performance and have some fun on the way.
Samantha Mitcham
Owner, SJCM Accountancy
Samantha, an AAT licensed accountant, formed SJCM Accountancy in 2019 having spent over 13 years employed in practice. SJCM Accountancy focus on balancing the implementation of modern technology and being human. Samantha is enjoying the freedom of growing her own firm. She thrives on helping small business owners better understand their numbers, stay ahead of compliance, and perform at their best.
Jonathan Goff MAAT
Director, JPG Accounting Ltd
Jonathan began his accountancy career in 2015, working for 2 practices while studying towards qualifications. JPG Accounting was born as a side venture whilst working in industry to expand his knowledge and experience further. Having gained momentum over the last year, JPG Accounting Ltd is now a full-time project, generally providing accountancy & business support to small, local businesses but also offering services nationwide through the use of modern cloud accounting systems.
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